Client: Edelweiss Tokio Life
Organ Donation Campaign - Zindagi Unlimited
in collaboration with Mohan Foundation
Created at Auburn Digital Solutions, India
Creative Direction, Layout, Design : Mahesh Abitkar
Organ Donation Campaign - Zindagi Unlimited
in collaboration with Mohan Foundation
Created at Auburn Digital Solutions, India
Creative Direction, Layout, Design : Mahesh Abitkar
Edeleweiss Tokio Life, one of the country’s leading providers of life insurance had collaborated with the Mohan Foundation for creating a unique campaign – Zindagi Unlimited. The mission of Zindagi Unlimited was to collect the maximum number of organ donation pledges in a single day. Edelweiss Tokio wanted to do the entire campaign on a Digital platform to reach maximum users.
