This design is a concept for an ergonomic shampoo packaging that enhances the user experience.
The bottle has a curved shape that fits comfortably in the hand and allows for easy squeezing and dispensing of the product. It can be opened with one hand and smoothly, with minimal force or effort.
The sliding cap opens and closes with a simple push, and has a small nozzle that avoids leakage and wastage. It also allows opening from the front or the back of the bottle, depending on the user’s preference and convenience.
The label is simple and clear, with the brand name, product name, and key ingredients being prominent. The example brand for the concept is "Loreal elvive shampoo", which offers a range of products for different hair types and needs.
Honorable Mention in 2023 IDA Design Awards
Honorable Mention in 2023 European Product Design Award
2019
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