Head & Shoulders OOH Campaign
The creative for the campaign focusses on the negative effects of dandruff and the positive benefits of using an anti-dandruff H&S shampoo.
The ads will show Gen Z who are struggling with dandruff and how it is affecting their confidence. The ads will then show how using an H&S anti-dandruff shampoo can help people get rid of dandruff and achieve dandruff-free confidence.
so we made the OOH design to reflect the main concept of the campaign.
Approved Designs
TVC Outro Animation
Un-approved TOV Typo Options
Un-approved KVs Options
3D Designs
Credits:
Client: P&G / Head&Shoulders
Art Director: Ahmed Hakim
Photographer: Omar Magdy
Sr Motion G.D: Menna Salem
Sr Account Manager: Mariam Hazem Elsadr
Agency: People Of The Internet
Thank You
