Serfa Fandao means fallow deer in the Malagasy language. The label appears on the bottle in a tapestry style, which can also be made with cross-stitch embroidery. It includes all important elements, the number of stitches, colors, mandatory washing symbols and the type of grape and the vintage of the wine. I designed the wine label for an older age group. The concept was that when the grandfather drank the wine, the grandmother would use the pattern to cross stitch the picture of the Serfa Fando fallow deer.