SANITAS HEALTH FORECAST, 2023 EDITION
This is Your Energy
The challenge
The Swiss population longs for a personal energy revolution. The latest results of the “Sanitas Health Forecast” study reveal that three-quarters of the Swiss population would like more vitality in their lives. This is because over a third of Swiss people have less energy today than they did five years ago. Every seventh person in Switzerland regularly feels tired to almost constantly exhausted. In addition, a majority is concerned about losing their eyesight, especially with regard to ageing, most people have stopped doing any exercise, and every second person in Switzerland suffers from back pain. This means that it’s high time for a personal energy revolution! But how can we achieve that? This is the subject of the new Health Forecast.
The solution
This year’s edition of the Sanitas Health Forecast is all about energy. It highlights exciting health topics such as the senses, movement and pain. Over 400 pages provide the opportunity to find out which aspects of these topics are of interest to the Swiss people, to obtain inspiration and to discover the potential for your own personal energy revolution – as a book to read, as podcasts to listen to, and with videos that allow subjects to be explored in more depth and personal insights to be gained into the everyday life of experts and the people affected.
How can we boost our energy in the future? How can we sharpen our senses with new technologies? What forms of movement keep us fit in the metaverse? And how can we better understand pain? The health of the future will be determined by advances in science – but also by our behaviour in everyday life. Anyone who wants to shape their health future in a more vital way benefits from a wide range of innovative possibilities. So it’s high time for a personal energy turnaround.
As a health insurance company, Sanitas wants to be close to its insurees and understand how the Swiss population’s view of its health is evolving. Sanitas has been sharing these findings in its annual Health Forecast since 2020. The report aims to inspire and promote a holistic understanding of health so that together, we can take care of our healthy future. This year’s edition and the associated study are all about energy, and highlight other exciting health topics such as the senses, movement and pain.
An independent editorial team has conducted research, interviewed experts from the fields of medicine, science and futurology, spoken to those affected, interpreted studies, analysed trends and tried out new approaches. The result is a book that provides over 400 pages of inspiration for a healthier tomorrow – in the form of stories, reports, interviews, portraits, expert contributions and testimonials.
Readers learn, for example, how we can boost our energy more effectively in the future, how the “super eye” of tomorrow will ensure that we can still see once we get older, what new forms of movement the metaverse holds ready for us, and why we should experience more anger to relieve pain. Renowned Canadian doctor, book author and expert in the field of trauma research Gabor Maté explains the connection between anger and pain in his first interview granted to a Swiss publication.
An independent editorial team of around thirty journalists is responsible for the content once again this year. Among them are renowned journalists such as Seraina Kobler (author and journalist), Adrian Meyer (e.g. NZZamSonntag), Anne-Sophie Keller (e.g. Magazin) and Willi Näf (satirist and author), as well as proven experts such as pain researcher Claudia Witt (Professor at the University of Zurich), movement expert Claudio Nigg (Professor at the University of Bern) and mindfulness expert Bernd Langohr (Jena Achtsamkeit). They have all conducted research, carried out interviews, written essays and put together portraits of personalities; in addition, they give advice on how to improve health in everyday life and offer a comprehensive overview of the latest international trends in the areas of research, medicine and lifestyle.
Visually, “This is Your Energy” is illustrated by the German-French photographer Florian Sommet, who was the perfect candidate to shoot the cover and the chapter openings for this edition – with his eye for beauty, flawlessness and naturalness.
Different editorial formats alternate throughout the four chapters. They range from features on each specific topic to portraits of those affected, interviews with experts and specialists, current trends and specific tips and food for thought for readers.
In addition to the book, this year’s videos provide more in-depth topical information and personal insights into the everyday lives of professionals and individuals affected by different conditions. Experts such as perfumer Till Fiegenbaum tells us how we can sharpen our sense of smell – and how it feels to be able to distinguish between hundreds of smells. Numerous other videos provide valuable tips and insights – ranging from a broken heart diagnosis to sensory training and shamanic energy rituals.
The works by renowned artists, illustrators and photographers featured in the book aim to cast light on the topics explored. This not only ensures additional depth of content, but above all provides some unusual and inspiring perspectives. Chiron Duong, Albarrán Cabrera, Miriam Tölke and Sabine Affolter & Katja Rüfenacht have created the image sections in the chapters Discover your Energy, Sharpen your Senses, Move in a New Way and Understand your Pain, thereby sharing their interpretation of these topics.
The Swedish illustrator Andreas Samuelsson, whose illustrations already marked the first three editions of the Sanitas Health Forecast, continues to captivate readers with his simplicity and subtle humour.
For the representative “Sanitas Health Forecast 2023” study – the first and still the only nationwide study in Switzerland on the health of the future – more than 2,000 people from all Swiss regions were surveyed in two waves at the end of 2022 and the beginning of 2023 on a wide range of health topics. Questions included how they feel about their energy, which senses they are most concerned about, how they feel about their exercise, and where it hurts in the body. In all these areas, one of the aims was to find out how Swiss people would like to change – as well as what they think would have to shift to facilitate their change.
The findings from the study were made available to the journalists for the preparation of their articles and can therefore be discovered in many places in the book. For the first time, a selection of the most interesting insights on the topic of pain is illustrated as a “pain map” for Switzerland.
The Sanitas Health Forecast is published by the Wörterseh-Verlag and is available in bookshops as well as in selected concept stores and at Valora and Coop kiosks. It can also be found in various non-traditional outlets (NTO). As in the last three years, the publication can additionally be ordered conveniently online.
Placing the fourth edition in strategic locations in bookshops as well as in concept stores (e.g. at the checkout or in the shop window) enhances the visibility of the report, sparks curiosity and creates spontaneous buying incentives.
With regard to the cover picture used for the publication, the advertising campaign for the Sanitas Health Forecast maintains the high recognition value built up over the last three years. The campaign focuses on linking the related themes of a fresh start and the health of the future, and on directly addressing target groups with the book title “This is Your Energy”. The campaign combines (D)OOH media in the environment of kiosks and bookshops with digital and social media advertising.
A new episode of the Sanitas Health Forecast podcast will also be released every fortnight this year. In each one, Frank Baumann talks to a guest about the health of the future. This adds to the Health Forecast universe to provide a view of the health of the future that is as comprehensive as it is inspiring.
Insights and facts from the Sanitas Health Forecast 2023 will be posted as sneak peaks on the Instagram channel, which was established last year – firstly to hint at certain topics, and secondly to engage with members of the public who are interested in health.
Website: sanitas.com/healthforecast
Concept, editorial management, Design, implementation
René Allemann - Chefredaktion & Creative Direction
Marisa Güntlisberger - Stv. Chefredaktion & Creative Production
Laurina Waltersperger - Stv. Chefredaktion
«Sanitas Health Forecast»-Study
Philippe Knupp
Marketing
Walter Tagliaferri
Production
Melissa Cisana
Thea Ferretti
Saskia Schick
Luana Wüstiner
Design
Sarah Hepp
Anita Hsieh
Palma Manco
Video
Olivia Sasse
Illustration
Pia Bublies
Andreas Samuelsson
Artistis
Sabine Affolter & Katja Rüfenacht
Albarrán Cabrera
Chiron Duong
Miriam Tölke
Photography
Oliver Pairini
Ariane Pochon
Oliver Rust
Marcus Schaefer
Nico Schaerer
Lina Scheynius
Florian Sommet
Lauretta Suter
Podcast
Frank Baumann
Journalists
Silvia Aeschbach
Jessica Braun
Michelle de Oliveira
Denise Dollinger
Manuela Donati
Claudia Doyle
Roman Elsener
Carola Felchner
Michael Gengenbacher
Michaela Haas
Janina Jetten
Reinhard Keck
Anne-Sophie Keller
Sascha Ketelhut
Seraina Kobler
Melanie Kollbrunner
Pauline Krätzig
Claudia Landolt Starck
Bernd Langohr
Barbara Lienhard
Constanze Löffler
Adrian Meyer
Willi Näf
Claudio Nigg
Joëlle Pinhas-Weil
Olivia Sasse
Oliver Schmuki
Kathrin Schwarze-Reiter
Jan Schwenkenbecher
William Stern
Claudia Witt
Project Management Publisher
Kaspar Trachsel
Valentin Hüsser
Publishing management
Gabriella Baumann-von Arx
Editing
Comtexto
Print
Druckerei Odermatt
Publisher
Sanitas Management AG
Publishing house
Wörterseh
