Visual support for the new mountaineering app Dersu, in the form of an illustration system –which makes more comprehensive a novel "fitness & technique levels" diagnosis– and a rich icon family –for both its menus, maps and communication campaigns–. Developed to provide the brand with its own style and tone of voice, and to help with its marketing.
Massive thanks to Borja Delgado (Dersu's founder), Marta Verano (visual designer) and Amalia Calvo (content designer) for the opportunity, as well as their immense patience and support in the process.
