Guide Content In Full
LA CALACA FESTIVAL, SAN MIGUEL DE ALLENDE, MEXICO 2012-2019
I was the Design & Communications Director for Festival La Calaca, a six-day participatory arts festival focused on exploring themes of Día de Muertos in Mexico. 2019 marked the eighth year of this city-wide festival. As a founding organizer, I have had the lead role in shaping the branding and design direction of this festival, recently named one of the top 300 festivals in the world. (www.fest300.com)
My role is creating and evolving the overall communications and design strategy. Over 6 years, I have been defining the Festival's look and tone, while maintaining an overall consistency and voice.
My job responsibilities include:
• Design direction of website and all festival-produced materials (posters, graphics, merchandise, mobile app).
• Managing the design, editorial and social media teams. (8+ team members).
In addition, I write and edit all press releases in english, and much of my work is also in Spanish. I also coordinate with the Press / Sponsorship Director on management and support of these key relationships.
My role is creating and evolving the overall communications and design strategy. Over 6 years, I have been defining the Festival's look and tone, while maintaining an overall consistency and voice.
My job responsibilities include:
• Design direction of website and all festival-produced materials (posters, graphics, merchandise, mobile app).
• Managing the design, editorial and social media teams. (8+ team members).
In addition, I write and edit all press releases in english, and much of my work is also in Spanish. I also coordinate with the Press / Sponsorship Director on management and support of these key relationships.
Note: Due to COVID pandemic, we did not hold the festival in 2020-2022.
PRESS
