Logos for San Miguel Sound, an International Music Festival featuring Grammy Winner, Lorde.
Poster for San Miguel Sound which was distributed all over Mexico.
Poster for Lorde, San Miguel Sound which was distributed all over Mexico.
Outside the Plaza de Toros, the site of the festival.
VIP and the All Access badges had a schedule of shows on the back.
Tshirt design for San Miguel Sound
Map showing all venues of the festival, which included participating bars and restaurants, city-wide.
Two internet banners promoting the Lorde show.
The official program of bands and performers.
Press release
Signage was created and mounted throughout the main venue, Plaza de Toros.
SAN MIGUEL SOUND FESTIVAL
This one-time festival featured international musical talent, including Grammy winner Lorde. It took place in the famous bull ring in the town's Centro in 2014. As Design Director, I was responsible for all of the branding and promotional pieces, as well as signage and merchandise.
The brand needed to attract a young audience and also needed to promote San Miguel as a town. I used recognizable symbols of San Miguel in my work, such as the Parrochía, but combined it with a bright, saturated color palette.
