The NAB (National Association of Broadcasters) Trade Show is a chance for OWC to showcase our products and speak directly with users in the broadcasting field. The trade show takes place in Las Vegas every April and we spend months planning.
After brainstorming many concepts, “OWC Empowering Your…Passion, Vision, Dreams, and Creativity” was chosen. The idea was that using OWC products in their workflow help professionals conceptualize their passion, vision, dreams, etc. Each pillar showcased an OWC product and a professional in the industry that used those products in their everyday workflow.
Trade Show Booth Vertical Pillar Designs
Trade Show Booth Design
Trade Show Booth Floor Plan
This year we designed a completely new booth to fit our larger 30' x 50' space. The booth consisted of four 18' pillars, a center wall that held a 90" TV, three hanging signs, three 12' tables, and two reception areas. The floor plan was designed to optimize flow and foot traffic.
Social Media Ads
To emphasis the concept of our booth, I used the same product images, color scheme, and taglines to create social media assets. The assets were used on Facebook, Instagram, Twitter, and the MacSales.com blog to promote our booth location and presence at the show.
