| ABOUT STORE |
PYMIT - is a modern high-quality clothes, able to emphasize the style and character of its owner.
The store was founded in 2020. PYMIT is a place of trendy novelties, where the quality of the material
and tailoring is monitored by a team of real professionals. Working directly from manufacturers,
the store is interested in quality at affordable prices.
| STORE values |
Quality, comfort, personality, accessibility.
Quality, comfort, personality, accessibility.
| TASK |
To develop a minimalist logo that would emphasize the brand's values: quality, comfort, individuality,
and affordability. And also to be different and memorable among competitors.
| DECISION |
Developed a font logo with letters drawn from scratch. The font is characterized as minimalistic, stable
and massive. The emphasis is on the smooth combination of the letters "y" and "m". The logo reflects
modernity and style through the construction of letters. The main color palette is black and white.
The short version of the logo consists of the first and last letter of the store name.
This corporate identity element can be used on: clothing, packaging, business cards, etc.
In addition to the logo, the store also created the following: sizing, composition and care labels, a patch, packaging, and the Sirrush branded character.
Sirrush is a mythical creature from Babylonian mythology; a griffin, a dragon, a symbol of the god Marduk,
one of the monsters created by Tiamat. It combines features of various creatures: it has a snake's head
on a thin neck with a split sting, a scaly body, the front legs of a lion and the hind legs of a bird of prey,
and a scorpion's tail.
