Between 2014 and late 2016, I joined Rio 2016 to roll out and deliver the Olympic and Paralympic Look of the Games programme. I developed branding for 4 venues and 8 Olympic and 6 Paralympic sports alongside with the Athletes' village.
The Look of the Games is the visual identity of the Olympics and Paralympics. It differentiated the event from others and placed Brazil in the spotlight by promoting our culture and joyful way of life. Besides, it made history as it conveyed the Games' messages.
Rio 2016's Identity was a sophisticated visual system. The graphics integrated all language elements. It went to the competition and non-competition venues, the city, uniforms, medals, and tickets, among other applications, transforming the Games into a unique and memorable experience.
Brazil, the Brazilians and Rio de Janeiro inspired the Look. The green colour, which had never been used in Games languages, was the crucial element and symbolized nature and our flag. The organic graphics, touching and multicoloured, represented our country's personality diversity, colours, and icons.
As it is a city of vast encounters, Rio creates and transforms itself. It is where the rich and poor share the same spaces, cultural demonstrations, blend and reinvent, and the urban settings coexist closely with the natural environment. It is the megacity, mega nature.
All those concepts have inspired and translated as iconic and proprietary visual language for the Rio 2016 Games.
All those concepts have inspired and translated as iconic and proprietary visual language for the Rio 2016 Games.
Learn more about the projects here.
