MISO's recruitment team needed to educate college and university professionals and students about the organizations role in the bulk electrical grid. My approach was to develop a headline and visual that not only takes a high level view...but a 60 mile high level view. A flyer was developed to share with the target audience, along with social media.
Building on the momentum from educational outreach, the campaign was also used to bring awareness to the MISO Internship Program. Prior to college and university career fairs on social media, and also continuing the campaign theme, to welcome the summer class of interns on social media and internal digital signage and intranet.
