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Colgate® - Beyond the cookie CRM
Multiple Owners
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Colgate® - Beyond the cookie CRM
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Published:
June 25th 2023
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Multiple Owners
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Tristan Vogt
Johannesburg, South Africa
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Stuart Ponton
Johannesburg, South Africa
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Jay-Jay Prinsloo
Johannesburg, South Africa
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Johannesburg, South Africa
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Jade Clark
Johannesburg, South Africa
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Project Made For
Ogilvy Experience SA
Colgate® - Beyond the cookie CRM
First-party data (1PD) is becoming a rare commodity as we shift towards a cookieless world. Colgate-Palmolive needed to create a lucrative global
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6
152
0
Published:
June 25th 2023
Tools
SalesFORCE
Creative Fields
Advertising
UI/UX
Web Design
CRM
CRM System
UI
Email
email marketing
data collection
colgate
content strategy
first party data
Progressive Profiling
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