Added-value: Branding & Identity for Danish Bakery 

AIM_ 

Cherish the only remaining traditional shops in Hong Kong.

OBJECTIVES_ 

Discover the uniqueness of the traditional store. 

Analyzing megatrends of globalization. 

Choose a fusion of old and new.

Increase the competitiveness of traditional stores.

Use rebranding to solve the problem of brand keeping pace with the times.

Danish Bakery（丹麥餅店）, Since 1971 

G/F, Leishun Court, 106 Leighton Road, Causeway Bay 

They mainly sell all kinds of bread and snacks. 

Selling point is that they are made to order and all homemade.

Make design projects considering the budget that the small store can afford: 

IMAGE, STORE, MEMBER