tabs. - Major Project
For my university's major project, I chose to develop an identity called "tabs." which promotes toothpaste tablets.
A toothpaste tablet is essentially regular toothpaste that has been dehydrated and crushed into a powdered form. It is then molded into tablet shape to facilitate convenient and hygienic usage. I made the decision to create a completely new brand identity, packaging, and webpage for this product.
The tagline for tabs. is "We strive to leave the Earth a better place before we leave." Toothpaste tablets offer a more environmentally friendly alternative, as their containers can be reused or easily recycled. In comparison, traditional toothpaste often requires consumers to cut open the tube and thoroughly clean it before recycling, which many people fail to do.
Final logo design, light version (left), dark version (right).
My design thinking process. Color palette, typeface, mood-board, & pattern design.
As part of the tabs product range, I have developed two variations specifically for the "Fresh & Whiten" line, each with its own unique packaging design. These variations offer customers a choice and add a sense of variety to the tabs product lineup.
Introducing our travel-sized option, specifically designed for overseas use, which contains fewer tabs. This compact size is perfect for convenient transportation and helps prevent any potential spillage during travel.
In addition, we are proud to offer mylar refill bags as an eco-friendly alternative to reduce plastic bottle production. These refill bags provide a sustainable option for customers to replenish their tabs supply while minimizing plastic waste.
Our webpage design for tabs. is crafted to serve multiple purposes: promoting the product, providing educational resources, and enabling convenient purchases. Users have the option to create their own accounts, allowing them to track their orders and enjoy personalized features. For those who prefer to try it out first, we also offer a guest purchase option, ensuring a seamless and hassle-free shopping experience for all customers.
Final summary board.
