Miami Gay Men's Chorus: Campaign Visuals
Alex in Discoland & Magic City Christmas Seasonal Concert Series
ALEX IN DISCOLAND
A concert experience that transports you into a mesmerizing retelling of "Alice in Wonderland" like you've never seen before. Follow Alex, a young gay man lost in an 80s disco-induced dreamscape.
THE MISSION
Visual art direction that for the Miami Gay Men's Chorus' "Alex in Discoland" concert show. Produce poster design along with marketing collateral needed to promote the show.
Visual art direction that for the Miami Gay Men's Chorus' "Alex in Discoland" concert show. Produce poster design along with marketing collateral needed to promote the show.
Key Messages
Concert Name: Alex in Discoland
Tagline: "A hard lesson learned when you trip over history..."
Date & location of the event along with ticketing information
SOLUTION
The poster design captures the essence of his journey, merging iconic art with our vibrant characters. A touch of mystery permeates the design, accentuated by a disco ball and San Francisco's iconic backdrop. Whimsical typography pays homage to "Alice in Wonderland," luring you into an enchanting world where Alex chases the white rabbit through time. A fantastical adventure of self-discovery and acceptance.
Metrics of Success
Increase performance ticket sales by 25%
Increase social engagement
Alex in Discoland Key Photography. Art directed by Kenneth Garcia. Photos by David Gary Lloyd.
