2022
KMC Auto Park
Logo Design and Brand Identity
The first fully autonomous auto park in west Romania. Innovation was at the forefront of this design concept. The sharp edges are indicative of the forward thinking approach behind KMC.
The tilted lines show progress and also add a dynamic and fast feeling to the logo monogram. We chose a simple two tone colour palette to match the clean and minimal aesthetic. A dark petrol blue called "Pickled Bluewood", similar to freshly poured asphalt and in high contrast, a florescent green called "Mountain Meadow".
Located on the A1 highway, west of Arad, KMC Innovative Auto Park has set out to create a unique experience for drivers who are in need of a quick stop to rest, eat and wash their vehicle. So one of the main criteria when creating the KMC monogram, besides being unique and fitting for the brand, was for it to be easily visible for drivers going down the A1.
Designer: David Julean
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