Castle Lifts is a UK team of specialists in engineering, building and installing lifts. My task was to develop a logo for them, which turned into a branding project.
The monogram
The monogram is a stylized letter C with up and down arrows of an elevator/lift in the negative space as well as merlons and crenels resembling a medieval fortification.
Typography
Lama Sans Font is a sans-serif font family of 54 fonts, meticulously crafted with geometric shapes and inspired by sans-serif typefaces. It has different styles from normal to compressed and wide. And as a result, the font would be eligible to fit titles, body texts, and headlines in bold sizes and small spaces.
Brand Colours
The limited colour palette helps establish and confirm the professional and high-quality standards of Castle Lifts.
The limited colour palette helps establish and confirm the professional and high-quality standards of Castle Lifts.
Apparel, collateral and vehicle branding
Brand Guidelines
