In 1984, Nike signed Michael Jordan, a young basketball player who had just joined the Chicago Bulls, to a contract. He became one of the greatest sports stars of all time. As Jordan celebrates his 60th birthday in 2023, the Jordan Year promises to be significant for Nike, basketball, and Jordan himself.

The film aims to showcase Michael Jordan's journey to perfection through his most significant victories, using the iconic monologue from Michael Jordan's 2014 ad "Maybe it's my fault."

 

 

Stance Studio and ADMK have joined forces to release a short film tribute called "Reborn," which tells the story of Michael Jordan's journey through the metaphor of the iconic Solid Gold

OVO Air Jordan sneakers and his impact on basketball and pop culture.

 

 

The sound used in the video is meant to describe the brilliance and power of Michael's game. Michael was like a flash in basketball, and for his opponents and the hoop represented a real danger, as almost every attack ended with a spectacular dunk. Therefore, in the sound of the video, there is a mix of calmness and sharp, low-frequency strikes that describe this power and danger. Additionally, to enhance the perception of the moments where Michael scores, we added a tiger's roar to each of those moments. Thus, the subconscious mind of each listener will associate the dunk with an attack with something powerful and exciting.

The film features the legendary Solid Gold OVO Air Jordan sneakers made of pure gold by artist Matthew Senna in 2016, which sold at auction for $2 million. We deliberately made the lack of animation of shoes or flight convey confidence and steadfastness, and stone textures enhance the sense of solidity and stillness synonymous with Jordan.