TRIUMF House is a boutique guesthouse proudly owned and operated by TRIUMF, Canada’s particle accelerator centre. We are a home away from home for TRIUMF’s national and international visitors.

As TRIUMF s brand evolved, so did TRIUMF House. The challenge was updating TRIUMF House’s identity to align with TRIUMF's main brand while maintaining its uniqueness and individuality and strengthening the relationships between TRIUMF and TRIUMF House.

With TRIUMF House, TRIUMF had an opportunity to establish a discrete brand for this ‘home-away-from-home’ for visitors, and have the House serve as a charming, fondly-remembered experience for those leaving their families to run experiments or attend conferences for national and international audiences.

The treatment also includes quirky messaging scattered across multiple brand touch points such as the note pads, signage, and welcome booklet; this reflects the unique nature of the particle and nuclear physics communities that this organization serves. The work also introduces small touches of playful flavour to the brand, almost as a reminder: