WORKING ON A CAMPAIGN FOR A PREMIUM BRAND LIKE THIS WAS VERY EXCITING AND CHALLENGING AT THE SAME TIME.
OUR BRIEF WAS TO TAKE THE GLOBAL HENNESSY PLATFORM OF "WHAT'S YOUR WILD RABBIT" AND COME UP WITH A NEW BIG IDEA AND EXECUTION FOR AFRICA BECAUSE THE GLOBAL BIG IDEA OF "WHAT'S YOUR WILD RABBIT" WOULD NOT WORK ACROSS AFRICA.
"NEVER STOP. NEVER SETTLE." IS THE PLATFORM AND IDEA WE CAME UP WITH.
WHEN WE CREATED THIS NEW POSITIONING AND CAMPAIGN FOR AFRICA, THIS WAS THE FIRST TIME IN THE BRAND'S HISTORY THAT THEY ALLOWED AN AGENCY OUTSIDE NORTH AMERICA TO COME UP WITH A BIG IDEA. A VERY PROUD MOMENT INDEED.
Hennessy Never Stop. Never Settle. Directors Cut Commercial 60"
Hennessy Never Stop. Never Settle. Commercial 30"
Hennessy Never Stop. Never Settle. Print/Outdoor
Hennessy Never Stop. Never Settle. Print/Outdoor
Hennessy Never Stop. Never Settle. Print/Outdoor
Hennessy Never Stop. Never Settle. Print/Outdoor
