Air Paris (New York) entrusted us with a series of 11 3D animations for Kiehl’s, to promote their new Calendula campaign. Concept is based on the wide world of Rube Goldberg machines. The real challenge here was to find an appropriate tone. Scientific yet engaging, playful yet elegant, while preserving the personal brand’s signature. This compilation offers a short overview on the world of these animations.
ADDITIONAL FRAMES
LOOK & FEEL
HAND STUDY
BREAKDOWNS
DIRECTION NICOLAS LEFAUCHEUX
ART DIRECTION NICOLAS LEFAUCHEUX, MELVIN LE RIBOTER
3D ANIMATION MELVIN LE RIBOTER, PHONG LUONG, RENAUD HERICORD, EDOUARD MOLINARI
AGENCY AIR PARIS
MUSIC & SOUND DESIGN ALEXANDER MASLYUK
