The Škoda Scala is a versatile city car for the young adults of today, with its optimistic,
joyful and creative approach towards life.
To bring this feeling of positivity to the visuals and imprint a fresh and lively atmosphere to the otherwise
To bring this feeling of positivity to the visuals and imprint a fresh and lively atmosphere to the otherwise
grey urban environment, we created a look & feel loosely inspired by the architecture of Luis Barragán in its bold
and emotional use of colors and light.
Creative Director: Aleš Polcar & Daniel Haschmann
Copywriters: Alexandra Dekanová & Karla Calheiros
Art Directors: Yann Fischels & Marina Frederico
Copywriters: Alexandra Dekanová & Karla Calheiros
Art Directors: Yann Fischels & Marina Frederico
Photographer: Kai-Uwe Gundlach
