The aim was to convey the brand's personality through their annual report in an engaging, yet informative way. The brand concept was for the company to be modern and up-to-date with digital reading technologies, yet have a stong value of the printed book and publishing tradition. The design is both modern and traditional, using a bold, simple, graphic style, combined with vintage-style photography and a serif display type. 

 

Keeping practical use of an annual report in mind, the information is presented in a consisent and legible style, yet with differentiation and interest created with colour and imagery.