TAG GSM powered GPS Tracker
Tag is a GSM powered IoT GPS tracker and mobile app designed for a technology incubator in 2014.
The iconic 'POINTY' form of TAG was inspired by the shape of a location pin and the heart shape to convey the main motivation of the product; keeping track of things people care most about.
Future Forward Design
TAG design roadmap was created strategically to enable the brand to expand its customer base as the company grows. It allows the brand to target new customer segments in a cost-effective and efficient manner by offering different case options for different target demographics.
Cases designed to let kids and adults personalized their TAG
