This was done for a grocery store chain that were celebrating their 100 years in business. Their branding guide describes a personal and clean font choice. During the research phase these are some of the images that were found of the inside of the stores.

Their style guide helped to see what alignments and fonts were already established. 

They had already decided on what colors the shirts would be and what colors could be used in the design. The reason for the word "years" being cursive was to bring in the personal fun element that is felt in their stores. The Iconic B logo with the leaves inside is their logo had just become an official part of their image. To give the sense of freshness and being unique I choose to have the timeline to be on the bottom of the shirt and be a big part of the design. Broulims is not a national chain but a local Idaho one that the customers love. To make it to 100 years it not an easy task with things changing every year.