2021 ICWVCD

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2021 ICWVCD 視覺傳達設計國際研討會暨基礎造形論壇

2021 International Conference and Workshop on Visual Communication Design & Basic Design Forum

視覺設計透過媒介傳達主題，經由虛與實的載體呈現，形成個體感官認知的情境與管道。於是虛、實溝通設計的專業擴大了範圍，組織起共感覺的延伸應用；因此，學理與實務所觸及議題、面向、技術與技巧，也重新詮釋視覺傳達設計的定義。ICWVCD歷經兩年的舉辦經驗，2021年度以「視覺設計的虛實溝通」為主題，敬邀國內外學者、專業人士與研究者，共同參與及分享設計經驗與研究結果，冀望能建構設計學術與實務的關聯，讓參與師生之間有觀摩、交流與學習之機會。

Visual design delivers the topic through media and presents via the carriers of virtuality and reality to create the scenario and channel of individual sensation recognition. Therefore, the profession of communication design between solids and voids expands, creating the extension and application of synesthesia. As a result, the topics, dimensions, techniques, and skills that the academic theories and practice involve also re-interprets the definition of visual communication design. With the hosting experience of two years, 2021ICWVCD this year uses “solids and voids communication in visual design” as the topic and invites domestic and overseas scholars, professional personnel, and researchers to participate in and share the design experience and research outcome together. It is expected to construct the linkage between design theories and design practice to provide an opportunity of observation, exchange, and learning between participating teachers and students.

2021 ICWVCD 動態概念

視覺設計的虛實溝通

The Virtual and Realistic Communication of Visual Design

視覺設計的虛實溝通，意味視覺感官的資訊認知，經由兩大類的傳播管道進行，即所謂虛、實媒介載體的傳達。過往，視覺傳達設計，在刻板印象中專業屬性的定位，多數被框架在平面設計相關範疇，隨著科技趨勢演化，改變人們的生活形態，數位環境儼然成為個體活動的另一種情境。也正如此，個體、社會成員的行為反應，已經無法與虛、實載體的傳達互動有所分離，正所謂「我現在不是在感知實體接觸的情境，就是沉浸於虛體的共感知當中」。基於此項文明發展的趨向，設計是建構在人類生活基礎之上，解決個體傳達、溝通與需求的問題，也建立視覺傳達設計的重新定位與發展。本次研討會將以「視覺設計的虛實溝通」為主題，從人文、社會、科技等多元面向相互交融，探討設計研究與數位科技所碰撞出來的火花。

The solids and voids communication of visual design means the information recognition by the visual sense. It is carried out through two huge communication channels, which are the communication between virtual carrier and real carrier. In the past, the positioning of visual communication design in stereotypes of professional attribute is mostly framed in the scope of graphic design. With the evolution of technology trend, people’s lifestyle is changed. Digital environment has become another type of scenario of individual activities. Because of it, the behavior reaction from individuals and members in the society cannot be separated from the communication and interaction with virtual carriers and real carriers anymore. It is as the saying goes “If I am not in the scenario of perceptible physical contact now, I am in the virtual synesthesia.” Based on this trend of civilization development, design is constructed on the basis of human life to solve the problems related to individual delivery, communication, and demand as well as to establish the re-positioning and development of visual communication design. This seminar will focus on “solids and voids communication in visual design” as the topic to explore the spark crashed between design research and digital technology in the integration of multiple dimensions in humanity and culture, society, and technology.