EA Sports, 2014 FIFA World Cup Brazil is the official video game for this years biggest sporting event, the FIFA World Cup.

 

This year Tapestry were sourced for the task of designing the back of the packaging slipcase. We achieved this by utilsing the toolkits and assets provided by our client. Within this process we designed various concepts before arriving at the unique product that we see in retail today.

 

From conceptual designs to final artwork over 240 assets were created by the Tapestry team over a range of medias including retail, web, email and point of sale.