In late 2012, a back-office shared service provider to a multi-billion dollar asset management company, went through a company-wide transformation. The result was a new brand, accompanied by a vision of the company as a global premium service provider to its clients. My role through the twenty-month engagement was branding, design and communications.
An animated story about the evolution of a shared services organization, which takes
place in an origami universe.
place in an origami universe.
