A campanha do Natal de 2021 para o Grand Plaza Shopping, de Santo André/SP, teve duas etapas, em que a primeira focava na decoração natalina espalhada pelo empreendimento e a segunda, focou nas atividades e atrações trazidas especialmente para o evento, onde o mote principal era justamente os momentos proporcionados e vividos nesta época tão única.
The 2021 Christmas campaign for Grand Plaza Shopping, in Santo André/SP, had two stages, in which the first focused on the Christmas decoration spread throughout the development and the second focused on the activities and attractions brought especially for the event, where the main motto was precisely the moments provided and lived in this very unique time.
Em sua fase de desenvolvimento, a campanha teve outras abordagens anteriores, aplicadas também para serem utilizadas nos outros shoppings da holding responsável pelo Grand Plaza Shopping, onde o mote foi a temática do recomeço, dadas as circunstâncias pós-pandemia.
In its development phase, the campaign had other previous approaches, also applied to be used in other malls of the holding responsible for Grand Plaza Shopping, where the motto was the theme of a fresh start, given the post-pandemic circumstances.
