Bindu
“Cool Toh Bindu Hai”
I’m cool.
She’s cool.
It’s cool, Bro.
…
But this summer…
Cool toh Bindu Hai
The brief was simple.
Create a summer campaign for Bindu - the jeera-flavoured Indian cold drink.
The idea was to own the word COOL.
To hijack everyday expressions that use COOL and make Bindu a byword for cool amongst our consumers.
The campaign was cool.
Influencers got the buzz going by commenting “Cool Nahi, Bindu” on social threads.
The two films showcased hilarious situations arising out of the “Cool Nahi, Bindu” plugin.
A community-first meme fest followed, combined with print, radio and engaging contests via UGC.
#CoolTohBinduHai
