This was a school project done during our Advertising module. We had to reflect Peel Fresh's tagline and advertising strategy, and with that, we came up with a newsprint ad that best expresses Peel's Fresh positioning as a quality, authentic, fresh apple juice brand.
We interpreted its freshness by photo-manipulating a peeled apple and connecting it to the juice packet, signifying its super fresh, uncompromising taste being stored into the packet.
Full panel of Peel Fresh newsprint ad (795mm x 55mm)
Individual Panels
This is an example of the newsprint ad being on a newspaper spread.
