Outlaw Distillery prides itself on being a true distillery that produces their own products in-house. Unlike many other brands that are simply produced or bottled by third-party companies, Outlaw Distillery cooks and ferments their spirits themselves, and uses hand-made equipment specifically designed for their products. This dedication to quality and craftsmanship is a key part of the Outlaw Distillery brand.

Based on the information provided, the brand avatar for Outlaw Distillery could be a male between the ages of 25-45 who is either single, married, or in a committed relationship. He values craftsmanship and attention to detail in liquor making and appreciates local and natural ingredients. He may work in a white-collar or blue-collar job and could have an interest in entrepreneurship. He enjoys responsible drinking and community service. He is likely from Utah or nearby states and is middle to upper-middle class.