Soft Drink Brand: Pepsi, Unleashing the Spirit of the 2014 World Cup through the "Live for Now" Global Campaign.

My role in this extraordinary project encompassed crafting captivating and culturally attuned graphic elements specifically tailored for the Southern African markets. These assets seamlessly integrated into the global campaign photography, amplifying its reach and impact. Purposefully curated for a multitude of platforms, from eye-catching OOH print and digital media displays, to captivating in-store posters, banners, and drink can packaging, these design elements breathed life into Pepsi's immersive brand experience and placement across the country.