FAB is a new generation tavern concept that serves a limited number of people during the pandemic with caution.

Our task was to create a visual identity system that is both simple and bold, just like the venue itself. Our intention was to create something modern yet rooted in the surrounding environment, which led us to incorporate Swiss layouts with classic Soviet-inspired brutal typography.

The logo consists of pixel-based square additions that symbolize and represent fabric.

There was no doubt that the entire system and design language had to be simple and blend in with the interior design. It needed to be clear, straightforward, intuitive, and easy to understand. Therefore, we aimed to integrate brand elements throughout the interior by incorporating architectural details.