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Jessica Walsh, Infographic.

Jessica Walsh, Infographic.
This project consists on the elaboration of an Infographic about a graphic designer of our choice. So, the first thing I needed to do in order to start creating was to choose somebody. I did a little bit of research about famous graphic designers and their work, in this process I came across really important people like Milton Glaser, Saul Bass, Paula Scher, and many more.

Although I found these people fascinating, i didn't really connect with their work and personality, and I felt like something was missing. I had to do a lot of research about one person, so choosing wisely would make the difference between an average project and a really unique one. I spent a lot of time thinking about who was the most inspiring and interesting graphic designer I could think of and suddenly, I remembered Jessica Walsh.

I was familiar of her because of an old project we did, in which I got to know a little bit about her life and work.

So, once I knew the designer I would base my infographic on, it was time to start working on it. The first thing I did was to open a Drive document where I wrote a brief text about her and her life and then I've choosen eight important projects of her professional career.

The result was something like this:

Jessica Walsh

Jessica Walsh is a well-known designer and art director, primarily recognized for her work in the field of graphic design. Here's a list of eight of her projects:

- "40 Days of Dating": A collaborative project with designer Timothy Goodman, where they documented their dating experience for 40 days and created a website and book around it.
- "12 Kinds of Kindness": Another collaboration with Timothy Goodman, exploring the concept of kindness through various experiments and sharing their findings on a dedicated website.
- "Let's Talk About Mental Health": Walsh created an art installation at the School of Visual Arts (SVA) in New York City, using typography and visuals to address the topic of mental health.
- "Ladies, Wine & Design": A global initiative founded by Walsh that aims to foster creativity and collaboration among women in the design industry through various events and meetups.
- "Playboy Reimagined": Walsh redesigned the iconic Playboy magazine, infusing it with a modern and female-centric approach that challenged traditional notions of sexuality and beauty.
- "The Truth Is Worth It": Walsh and her team at the design agency Sagmeister & Walsh collaborated with The New York Times to create a powerful ad campaign highlighting the importance of investigative journalism.
- "Black on Black": A collaborative project with photographer and filmmaker Zak Mulligan, exploring issues of race, identity, and diversity through a series of portraits and interviews.
- "Ma!: A Feminist Publication": Walsh co-founded this publication, which celebrates and amplifies the voices of women in the creative industry.
- "The Jewish Museum Identity": Walsh led the redesign of the visual identity for The Jewish Museum in New York City, bringing a fresh and contemporary aesthetic to the institution.
- "Dear Data": Walsh participated in a year-long data visualization project with designer Giorgia Lupi, where they exchanged weekly hand-drawn postcards depicting personal data, turning the mundane into art.

These are just a few examples of Jessica Walsh's projects. She has been involved in numerous other collaborations, installations, and design initiatives throughout her career.

END OF THE DOCUMENT

Once I had done all the research and I had the information to put in the Infographic, it was time to start working on the design itself. To start off, I looked up a lot of infographics on Pinterest and I did a Moodboard to have something to take as an Inspiration. I also did a few sketches of how I thought the disposal would look cool. The next step was to choose one and start creating it on InDesign, but I noticed that the exact same disposal that looked cool on paper, didn't look as good on the screen. So, what I did was to start from zero directly on InDesign, trying different stuff and playing with different displays.
My moodboard, all the images are from pinterest.
My sketches
After a while, I stumbled upon something that really worked out, so I replaced all the fake text with the information I had, and the result was something like this:
I really like this design because it's minimal and classy, but at the same time it looks creative and fun. Simple, but complete.

But, something felt wrong... I felt like this design needed a really cool background. So what I did was searching up pictures of Jessica Walsh on the internet and see which of them fitted the template the most. Finally, after a lot of research I found the one.
This picture was perfect for the design, but the only problem was that the subject was taking a lot of space, and I needed the background to breathe a little bit more. I needed to make the red background bigger, so Jessica could appear in a smaller size.

So, I knew what to do right away, because Photoshop Beta had just been released and the program came with lots of improvements and new exciting tools that I could use. So, I uploaded the picture into Photoshop and what I did was to make the canvas bigger and fill all the blank space with the new "generate tool". All I had to do was to select the original picture and then reverse the selection so I'd be able to have all the blank space selected.
Then, this awesome tool would content-aware fill that blank space based on the original picture. The result was amazing.
So, the next thing I did was to drag that new picture into the infographic design as a background. That went really well because the design looked way more complex now, but I needed to change the colors of the text box because I that was creating a lot of contrast.
After playing a lot with the boxes colors, what I realized was that I need to make them darker, and not brighter, because the text was easier to read changing the typography color to white in front of a darker color.

After a few changes and modifications, this was the final result.
The Color Palette used in this template was the next one.
And the fonts used were "Now Bold", "Inter" and "Open Sans Light"



Thank You,
Cris Pla.
Jessica Walsh, Infographic.
Published:

Jessica Walsh, Infographic.

Published: