The Goal
Showcase the iconic letters of the SXSW Film & TV Festival, in 3D and feature unique textures, materials, and colors to celebrate the ways the festival brings film to Austin. We focus on close ups first, revealing each letter with editorial energy until culminating with all four together.
My Part
Create a design that captures the vibe of SXSW, especially the Cinema part, and give props to the hardworking volunteers who make it all happen. The main design elements are the volunteer card and the classic Paramount theatre board, with some added pop and color to show off the festival's liveliness and artistic spirit. It's a shoutout to all the volunteers who put in the effort to make SXSW totally awesome!
Creative Studio: Coat of Arms
Creative Directors: Clara Lehmann and Jonathan Lacocque
Design Director: Ryan Butterworth
Producers: Clara Lehmann and Jonathan Lacocque
Associate Producer: Grace Lawson
Composition Explorations
Texture Explorations
Final Animation