Windex : One Good Shine Deserves Another Sweepstakes
Executing social media correctly means understanding your audience. For mommy homemakers, thanking and rewarding them for keeping their homes spotless via a custom-built social platform where they could brag about their skills generated 600,000 entries and millions of dollars in free media... without a single media buy.
Executing social media correctly means understanding your audience. For mommy homemakers, thanking and rewarding them for keeping their homes spotless via a custom-built social platform where they could brag about their skills generated 600,000 entries and millions of dollars in free media... without a single media buy.
User Experience Notes: We wanted the interface to feel fun and inviting, and not make contestants feel like they were being ranked. The "flying diamonds" allowed us to provide a non-linear immersive experience that put more emphasis on discovery and less on making people feel their entry was an insignificant line on a list.
