For the second annual Carlton Draft - where former AFL greats are drafted to regional footy teams - Carlton wanted to take the show to the next level. We ramped up the drama, fanfare and laughs with over-the-top entrances, pick swaps, big speeches and more. Even rivals The Footy Show gave the show a mention. 

The full show appeared on Fox Footy, socials and on the Carlton Draught's website.

Responsibilities: copywriting, scriptwriting, creative concepts​​​​​​​