This campaign was crafted in honor of Mother's Day. The concept behind it is to create an engaging social media initiative to celebrate the diverse and often underestimated roles that mothers play in our lives. In India, we lovingly call our mothers 'Maa.' So, we named the campaign #MaaLifeMaaRules, adding a playful twist to 'MyLife-MyRules.'
POST 1: "Tere boss se main baat karungi"
Translation: "I will talk to your boss"
Context: Mothers are often concerned when their kids work late, and they sometimes offer to help by speaking to their bosses. This can be embarrassing but endearing.
POST 2: "Kha meri kasam"
Translation: "Swear on me/I swear to you"
Context: In order to coaxing the truth from their children, a mother's most cherished method is to have them make a solemn promise using her as the source of their honesty. No polygraph machine can rival the effectiveness of a mother's emotional persuasion in getting their children to divulge the truth.
POST 3: "Seedhe Ghar Aana"
Translation: "Come straight home"
Context: Indian mothers are always worried about where their children are. They feel at ease when their kids come home, and until then, they're anxious and fidgety. This sentence is often heard in Indian households when a mother is concerned.
POST 4: "Kuch bhool toh nahi gaya?"
Translation: "Have you forgotten something?"
Context: Whenever her child is heading out for an interview, a trip, or any significant outing, Indian mothers have the endearing habit of reminding them about what they should take along. It's the quintessential behavior of a loving mother who just wants to make sure everything is in order.
