Copy: Male Guinea lizards (Sphaerodactylus Leptoris) produce sweat which contains a powerful aphrodisiac substance that also works as a natural lube. This comes in handy during mating rituals, which typically last 48 hours. Thanks to its sweat, males are able to attract and mate with every female located 20 km around them, and even with females from other species. Men’s sweat does not work this way.
Axe Seco antiperspirant keeps you dry, just the way she likes you.
Copy: Male Madagascar crickets produce sweat (Filum, Artropodus) that is necessary for mating rituals, as it produces a strange phenomenon in females. They react to it by jumping up to 1.5 meters, just to seek the male’s scent, which can be perceived in a 1 km radius, where up to 20,000 females inhabit. Females jumping is certainly a sight to behold. Men’s sweat does not work this way.
Axe Seco antiperspirant keeps you dry, just the way she likes you.
Agency: Lowe & Partners
Creative team: Humberto Polar, Fernando Osuna, Juan Carlos Lugo, Walter Nava.
Copy: Luis Pineda
Art Direction: Pedro Mayorga
