项目背景 :
百分精酿是一款高品质精酿啤酒品牌，以追求 100 分的努力精神命名。创始人与酿酒大师回忆起学生时代的拼搏与斗志，决心在精酿啤酒行业中取得卓越成就。
标志设计：
选择现代化的黑体字作为主要字体，通过调整笔画结构增强现代感。标志图形以几何化的 100 数字元素为基础，椭圆和长方形为主要构成要 素。结合产品信息中的百分号标识，使标志呈现 对称形态，两端为椭圆，中间为长方形。
包装版式编排：
简洁干练是设计的关键。通过颜色和文字信息的变化，以及标志图形中的元素延展，营造现代美观的效果。使用不同颜色和字体变化来区分产品系列或口味，提升包装的辨识 度。利用标志图形的元素作为背景，保持视觉上的一致性。使用现代、清晰的字体展示品牌名称和产品信息，确保信息易读。
Project Background:
Percent Craft is a high-quality craft beer brand named after the pursuit of striving for perfection, symbolized by the effort to achieve a score of 100. The founders and master brewers recall their determination and spirit of perseverance during their student days, aiming to achieve outstanding success in the craft beer industry.
Logo Design:
Modern bold typeface is chosen as the primary font, enhancing the sense of modernity by adjusting the stroke structure. The logo graphic is based on geometric elements, specifically the number 100, with ellipses and rectangles as the main components. By incorporating the percentage sign from the product information, the logo presents a symmetrical form, with ellipses at both ends and a rectangle in the middle.
Packaging Layout Design:
Simplicity and conciseness are key in the design. By varying colors and textual information, as well as extending elements from the logo graphic, a modern and appealing effect is created. Different colors and font variations are used to distinguish product lines or flavors, enhancing packaging recognition. The elements of the logo graphic are used as a background to maintain visual consistency. Modern and clear fonts are employed to display the brand name and product information, ensuring easy readability.
ART DIRECTOR: Kang Li Peng
DESIGNER: Kang LiPeng
YEAR: 2023
CLIENT: Percent Craft
