When was the last time you actually watched a pre-roll ad on YouTube?
The truth is, the only thing people watch is the skip button — to see how many seconds they have to wait…
So we used that to show how Opel Mokka's different features help you to deal with the things you can’t avoid — like pre-roll ads.
So we used that to show how Opel Mokka's different features help you to deal with the things you can’t avoid — like pre-roll ads.
Introducing the SkipTest — a series of pre-rolls where the car interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing into it.
Could you avoid that?
URL: http://mokkaskiptest.com/
URL: http://mokkaskiptest.com/
Credits
Client:
Maria Kosareva
Head of Marketing Communications
Daniil Polevoy
Marketing Communications Specialist
Maria Kosareva
Head of Marketing Communications
Daniil Polevoy
Marketing Communications Specialist
Agency: GREY Moscow
Executive Creative Director: Jon Williams
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Art Director: Ivan Zarutsky
Account Director: Olga Kim
Executive Creative Director: Jon Williams
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Art Director: Ivan Zarutsky
Account Director: Olga Kim
Production: Simple Minds
