Col Reese Turner from Louisville, Kentucky, is an instructor at CycleBar in Middletown Station and the director of operations at Proformance Health & Well-Being. Previously, Col Reese Turner served as SOKY (Special Olympics Kentucky) board member. SOKY holds an annual Polar Plunge event to support Special Olympics in the state.

The Polar Plunge, also known as the Polar Bear Plunge in the United States, involves people jumping into freezing water for team-building, tradition, or charity. It has become a popular charity fundraising event in the United States, with states like Minnesota, Michigan, and Kentucky holding it to support Special Olympics athlete training and competitions.

A suitable location with a cold water body and ample space is necessary to organize a Polar Plunge event. Public lands that permit swimming are preferred. During the planning phase, event organizers must carefully consider the safety and accessibility of the venue to minimize accidents and facilitate a prompt response during emergencies.

Event hosts also need to recruit fund sponsors once they have secured a location. Businesses near the event location can be potential sponsors, and offering them incentives like recognition, publicity, and VIP treatment can encourage fundraising. Encouraging donations from participants and staff and finding volunteers during the event is also vital to ensure its success. Organizers can promote the event through social media, news outlets, or flyers.