I was tasked with re-branding a car wash in Northeast Ohio. The name Andy's Autowash already existed, but their logo was dated, and they had no cohesive brand identity or consistensy across their marketing. They were in desperate need of a brand refresh, to not only create a cohesive brand identity, but also to revitalize their business within their community.

 

I provided a number of deliverables, which are detailed below.

I wanted their new logo to reflect a clean, modern design with a complimentary color palette. I provided a number of options, the client ended up picking this as their final logo.

A big part of the marketing push was a direct mailer which was sent to all residences within a certain radius of the car wash's location. The primary goal of this mailer was to inform consumers about the existence of the wash, while offering them a free car wash to encourage them to come out to the lot.

 

Branded touchscreen interface for the self-pay stations.

 

Custom branded decals for self-pay stations.