Nordstrom FCU Logo Redesign
Client:
Nordstrom Federal Credit Union; Seattle, WA — a credit union serving Nordstrom employees (from professionals working in-store to those in executive leadership roles) and their families nationwide. Described their members as tech-savvy, diverse, and fashion-forward.
Challenge:
- Create a new logo to represent Nordstrom FCU as a highly professional, best-in-class financial instituion.
Client Logo Requests:
- Appeal to the wide range of members that they serve.
- A color palette using green and grey (though other colors were explored as well).
- Modern feel meets classic style.
- Reflect the professionalism and timelessness of the Nordstrom brand without copying the department store logo/design.
My Role:
- Owned the design process and result from start to finish, working directly with senior art director and department-leading creative director.
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Original Logo:
Original Logo:
New Logo:
(Horizontal version):
Concept Work & Project Stages
Design Round 1:
The middle logo contains a motif I explored in later iterations, though the client didn't choose the design. It was inspired by a key design, which appeared in the coat of arms of a city near the Swedish hometown of NORDSTROM founder John W. Nordstrom.
Design Round 2:
Design Round 3:
Design Round 4:
Client chose the top color combination.
