Pennington, New Jersey
Challenge:
Challenge:
- Drive business relationships, account and loan aquisitions, and promote Kasasa accounts.
- Create a site with a professional look — without sacrificing a personable feel — that promotes HVC Bank as a tech-savvy instituion.
- Make web presence more appealing to a younger audience without alienating existing customers.
My Role:
- Owned the design process and result from start to finish with art direction from senior designers and peers. Worked closely with copywriter, programmer, and project manager.
- Assisted with creating homepage content by writing the copy and/or selecting images that inspired a theme for the copy.
- Assisted with creating homepage content by writing the copy and/or selecting images that inspired a theme for the copy.
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More about FIRSTBranch.
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Before:
Before:
After:
(screenshots reflect the design at site launch)
