One of the things that often happens in the way of business development is the redesign of the brand’s visual identity. In the Khayyam clothing project, based on the client’s request, we decided to use the first letter of the brand “Kh” in the sign design. Considering the type of products and the audience, which are mostly teenagers and young people, we needed a modern and contemporary form of the Persian letter “kh”. Also, in order to be more coordinated with the inspiration of the image of the woodworker, we designed and created the letter “X” in such a way that a proper connection between the logo and the nature of the business is created.

Khayyam’s Persian and English logotype was created based on the form of the brand’s sign, and then we designed patterns, motion graphics, icons, clothing labels and shopping bags according to the ability to develop them, which led us to create unity between the visual and communication elements of the brand.

In choosing the organizational color of the Khayam brand, which was red in the past, it was decided that the new identity should continue with the same color, which is very dynamic and powerful. This color shows the permanence and originality of the Khayyam brand and helps create harmony between the brand’s new and past identity.

Redesigning the visual identity of the Khayyam brand was created in sync with the changes in the market, its audience, and in the course of developing this brand