BRIEF
Create a hypothetical brand and work on its branding and promotion.
ABOUT
Frais is a revolutionary healthy beauty and grooming brand that is deeply committed to providing all-natural skincare solutions while embracing the principles of inclusivity and diversity. With a strong focus on promoting self-care and well-being, Frais aims to empower individuals of all genders, races, and skin colors to embrace their unique beauty and cultivate a healthy, radiant appearance.
At Frais, we believe that natural ingredients hold the key to unlocking the full potential of our skin. We meticulously curate our product formulations, selecting only the finest botanical extracts, essential oils, and plant-based ingredients known for their nourishing and rejuvenating properties. Our commitment to natural skincare ensures that our products are gentle, effective, and free from harmful chemicals, toxins, and artificial additives.
Inclusivity lies at the heart of the Frais brand. We celebrate and honor the diverse beauty of every individual, recognizing that beauty transcends traditional standards and embraces unique features, skin tones, and backgrounds. We strive to create a safe and inclusive space where everyone feels seen, heard, and represented.
Frais is more than just a skincare brand; it is a movement that promotes self-expression, self-care, and self-love. We encourage our customers to embrace their authentic selves, celebrating their individuality and enhancing their natural beauty.
INSPIRATION
The skincare brand named "Frais" incorporates a unique and visually appealing logo that represents its identity and values. The logo features the word "Frais" with a distinctive twist - the letter "r" and "a" are connected, forming a cohesive and harmonious visual element.
At the center of the logo, there is a flower placed delicately above the letter "i." This flower serves as a symbol of natural beauty, purity, and vitality, aligning perfectly with the brand's focus on skincare and wellness. It represents the brand's commitment to using natural ingredients and harnessing the power of nature in their products.
The connected "r" and "a" in the logo create a sense of unity and continuity, symbolizing the brand's connection with its customers and the seamless integration of its skincare solutions into their daily routines. This design element also adds a touch of elegance and sophistication to the logo, reflecting the brand's commitment to delivering high-quality and luxurious skincare experiences.
The flower positioned over the letter "i" draws attention to the individuality and personal care aspect of the brand. It emphasizes the brand's dedication to enhancing the natural beauty and well-being of each customer, highlighting the importance of self-care and nurturing oneself.
Overall, the logo for Frais captures the essence of the skincare brand by combining elements of nature, elegance, and personal care. It communicates the brand's mission to provide premium skincare products that are rooted in natural beauty and crafted with utmost care.
ALTERNATE LOGO
The alternate logo is a simplified version of the main logo and contains the tagline 'nature loves all'.
IMAGERY
COLLABORATION
Frais will launch its limited edition face moisturizer collection in association with the comic-turned-series Heartstopper. A moisturizer for soft, shine-free looking skin that comes in 5 different scents with the main Heartstopper character. Frais's No. 1 moisturizer meets the Heartstopper gang! The friends including NICK, CHARLIE, TARA, DARCY, and ELLE are teaming up to keep you company and your complexion clear and soft.
This collaboration and the limited edition products will be released in the month of June as it is the Pride month. Since Heartstopper is a well-loved queer comic and series among audiences, this collaboration will solidify the image of Frais as we believe in the inclusivity of everyone no matter what they identify as and we are also allies to the LGBTQIA+ community.
INFLUENCER PARTNERSHIP
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. People trust social influencers way more than fancy advertising campaigns with celebrities.
To promote new collections or campaigns, our brand will work with well-known and well-respected individuals, particularly from the queer community.
We will send customized kits with frais products to a few influencers like Alok Vaid-Menon and Mei Pang. The kit will also popularize our hashtag #fraisbuddies which will help the followers of our influencers to know more about frais
