Gween Toys was an eco-friendly toys brand created to give modern aesthetics to traditionally handcrafted toys of Channapatana for a global appeal. Here I led the design for better, safer & greener toys along with launching the business in India and abroad. This encompassed working on all aspects of building a brand grounds up - design direction, manufacturing, packaging, safety compliance, marketing and promotion. Gween toys was launched on Amazon US & Flipkart India.